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Welcome To The Pet Advocate's Town Hall A place especially for the serious advocate |
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Looking For Ideas? Here are some ways you can help to raise awareness and advocate for pets |
Most of these ideas and comments were contributed by Demitry Herman and we’ve added a few
more to his original list. THANKS DEMI! You’re a true inspiration!
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SHARING One of the most effective ways to get people to listen is to share your pet's story with them if you are able to do so. This can be done by posting it on websites like which may gain media attention. Just contact the site administrator and ask if they would like to post it . Sharing your pet's story could save lives! Need Flyers? Distributing flyers is a great way to raise public awareness. Some creative ways to do that are listed below. BUSINESS CARDS (or flyers) to hand out and conveniently lay around for others to see. These are my main awareness tool . Mine simply say:
Is Your Dog On Meds?
www.DogsAdverseReactions.com
Before It's Too Late!
These cards have been very effective and cost about $55 for 1,000
cards or you can buy blank business cards so you can create and print your
own on your home computer or print your message on card stock or plain paper. If you see someone out walking their dog, give them a card.
I received a call from a truck driver from Oklahoma (thanks Tom!)
who picked a card up at a truck stop in Hamburg, PA., where I left a
stack on my last return trip home from a camping weekend. He found me
from the website. I sent him a box of business cards and he distributes
them all over the US as he travels now.
When I pay my bills by mail, I drop a card inside each envelope.
All those free credit card offers you get thru the mail with the prepaid
return envelope? Don't fill out the paperwork. Drop in a card and send it
back to them anyway. Ask that the card be circulated within the
department and passed on.
The local boy that delivers newspapers, I slip him $10 now and
then to drop a card in each newspaper when he delivers them door to door
in the neighborhood in the morning. I told him if any other carriers
were interested to have them call me. I've been called by 6 carriers for a
total delivery of about 550 newspapers now.
I did the same thing with the pizza delivery guy. He keeps a stack in
his delivery vehicle. Each time he drops off a pizza....he hands them a
coupon for another pizza...and a business card.
All those free community bulletin boards in the local grocery stores,
beer distributors, post office, vet?....pin up a few cards.
Have library books that you need to return….put a card in them
I rented space as an advertiser in the local school football bulletin that
gets handed out at all the games. Very effective. I just got a call from
the printer again for this fall and I signed on again. It cost $35 for the
year - 16 games.
I talked to the local ice cream shop. They hand out buy one - get one
free coupon cards all summer. I paid for half the printing cost for
their coupon and they allowed me to advertise on the back of their own
business size coupon card. It cost me $20. What a deal!
Church bulletin....on the back, as a sponsor. For a three month listing
I paid $25.
Local restaurants. Advertise on their placemats. (This one came to me
while eating breakfast and reading all the other advertisers on my
placemat!) Price varies but if you explain to them (find out where
the restaurant gets their placemats printed) our cause...many
times they cut the price. I paid $20 last time for 10,000 placemat
advertisements....about 8 months worth at the typical restaurant.
Magnetic stick on sign for your vehicle that says the same thing as the
business card - large enough to be seen from 50' away. My first one was
stolen of the back of my pick up tail gate. The second one's magnetic
is so strong, I can't get it off to wash my truck! Cost was $28.
If they want it, they'll have to take my tailgate with it!
If your community has free paper, call the editor and see if you can
advertise. We have three such local small community papers. The
owners/editors were more than happy to give me some free 'fill' space
when ever available.
When you have appointments quite often you have to wait in the lobby
or waiting room. Take some business cards or flyers with you or print
informative articles written by reliable sources and place them inside
magazines while you wait.
Having a yard sale? Print some flyers and hand them out.
Bake sale? Make sure there is something everyone! Bake some doggie cookies and hand out a flyer or business card to each customer.
Demi's best one...I leave business cards in those bank tubes you use at the bank drive through. The person behind me that uses it next gets the card. It only takes a second to slip in. I drive through at times and just pop a card in the tube if I see a machine open...even if it isn't my bank!
Laurryn, our website administrator at DogsAdverseReactions.com had bumper stickers made up. I am going to put them on the bumpers of all our company trucks. I will also attach them to stop light poles at key intersections where we have a captive audience for 30 seconds to a minute....just looking around.
Most important....awareness...awareness...awareness! Stay after your
local newspapers. Push them to run a weekend article, the
biggest days for news paper circulation. If we get the word out then our
cause runs like a pyramid...it just keeps going...getting
stronger...bigger.
Be sure to contact your politicians, share your concerns with them
and don't back down. Let them know you expect action.
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You can have a good time with some of these ideas and we hope you
will pass them along but please don't do anything that will get you into trouble.
If you come up with any other awareness ideas please share them with us.
There are always things we have not thought of yet!
If you keep people excited about an issue...they want to participate and that's good.
Thanks Demi for all of your hard work and for sharing these great ideas!
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Questions or comments? e-mail MikeyDeWeim